You know you have a problem when your stress secretary starts making more headlines than the boss. This week’s Hitler-didn’t-gas-people fiasco was just the latest in a long line of deliberate lies, unforced errors and regular mayhem that comes from being the inexperienced first line of defense for a volatile, review-obsessed, meme-generating presidency. Sporty Spicer has been in a harsh spotlight ever since he started working at Trumpland and his infamy is well documented, from shouting down critics to attacking the media to generally making himself an easy target for political panelists and late night parodies. Rumor has it that all these negative headlines and unconvincing performances have put him on thin ice with President Trump and many have called for his resignation, but despite this Sean Truth Splicer is likely to keep his job for one very simple reason: ratings are Trump’s Achilles’ heel – and the soap opera briefings are daytime television’s new bigly hit.
You may be asking, what exactly is the point of daily White House press briefings? Surely that’s too many, and between the leaks and the tweets, the press secretary’s podium is hardly where the hard-hitting news stories are coming from. But the unenviable job of a good press secretary is to elaborate on what the president is thinking and why, and since cryptic tweets, repeated lies and shifting policies are all the rage these days, many people (4.3 million every day, to be exact) are becoming more and more desperate to hear the why. Unfortunately, Vanilla Spice seems to view the briefings as an opportunity to either spout pre-prepared, pro-Trump propaganda or attack the ‘dishonest’ media.
Like everything else associated with Trump, watching the theatrical briefings is a form of entertainment, like watching a train wreck or a blood sport. And let’s be honest; the problem isn’t Spicey. He has to balance his relationship with reporters while spinning messaging on behalf of a president who is both a media maestro and an open adversary of the liberal media. But Sean Spice Invaders is a long way from the ideal type of press secretary captured in left-leaning fiction such as the jackal-miming, fast-talking, West Wing-dominating C.J. Cregg. But an unprecedented president demands an unprecedented press secretary – in this respect, Spicer of Life is everything you’d expect in the political arena. Are you not entertained?
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