How does a presumptive nominee with boatloads of cash and a tidal wave of endorsements suddenly founder? This is the question everyone has been asking since Jeb Bush pulled out of the Republican race this week. There’s no single answer of course; misguided spending decisions, an inescapable family legacy and a year where public anger has turned against the establishment all played a part in his downfall. When Bush first announced his campaign, he came across as an awkward, soft spoken and polite public servant – the exact opposite of what the public wanted. By the time he figured out which heading to take, his campaign had already run aground and was never able to recover.
However Bush was not the only one who failed to foresee the inevitable. His staffers, the Republican Party and even the media constantly underestimated the level of Bush fatigue across the country, the public anger towards politicians and the declining power of traditional ways of reaching voters in a shifting digital age. They also constantly underestimated the popularity of Donald Trump with his canny ability to tap into public anger and use it to his own advantage. His early and continued aggressive attacks on Bush were a pivotal reason his campaign never got off the ground.
Despite being a clear favorite of moderate Republicans from the beginning, Bush was never able to gain enough traction with voters and disappointing finishes in all four of the presidential nominating contests culminated in his decision to drop out of the race. In the end, it was simply a case of bad timing, and time and Trump wait for no one.
When you’re in a bad situation, you make bad decisions. It’s what you do. Movie for your mood: Jaws